The sprawl
You became the IT department of four tiny companies
Per-brand tenants multiply everything: billing, admin consoles, DNS dashboards, password resets. Nothing talks to anything, and the cost scales with your ambition instead of your usage. Operators end up rationing their own ideas because every new domain carries vendor overhead.
One workspace, every domain
Bring each brand’s domain into a single workspace: inboxes per domain, DNS and authentication status per domain, one bill measured in inboxes — not tenants. We run two brands’ production mail on this infrastructure ourselves; the multi-brand workflow is literally why it exists. Hardening in early access now.